Bondi Beach is set for a makeover with the pop-up Pantene Summer Showers descending upon the iconic beach this December from Friday 8th to Sunday 10th.
What: Pantene Summer Showers - Pop-up showers giving beach-goers the opportunity to cool off and wash away the sweat, salt and sand whilst protecting their hair from damaging UV rays
When: Friday 8th December (7am-4pm), Saturday 9th December (9am-6pm), Sunday 10th December (9am-6pm)
Where: Bondi Pavilion Forecourt, Queen Elizabeth Drive, Bondi Beach, NSW 2026
Pantene, Australia's number 1 hair care brand, will be treating beach-goers to the ultimate beachside beauty experience after a day of fun in the sun with the first 100 visitors walking away with a beach bag and towel.
Beach-goers will wash their hair at the pop-up showers with Pantene Pro-V Daily Moisture Renewal shampoo and 3 Minute Miracle Conditioner to help protect and moisturise hair from the damaging effects caused by the sun's UV rays. After cooling off in the showers, visitors can end the experience by taking a selfie with Global Pantene Ambassador Selena Gomez whose image features on the shower facade.
“I am in the water more during the summer so it’s important to work Pantene 3 Minute Miracle Conditioner into my regimen,” explains Gomez.
On hand to launch the showers on Friday 8th December will be Aussie golden girl and Pantene Summer Ambassador, Anna Heinrich.
“Bondi is at the heart of my summer lifestyle, so I can’t wait to see the Pantene Summer Showers pop up at the beach. It’s a really cool approach to educating Australians on summer hair protection whilst offering women a fun way to experience the Pantene difference for themselves. I’m looking forward to getting down there and seeing everyone.”
During the summer months hair requires extra nourishment and protection from the damaging effects of salt water, chlorine and the scorching sun’s UV rays. With research showing that hair is three times more exposed to UV rays than skin, Pantene aims to educate beachgoers on the importance of incorporating a shampoo and conditioner that protects hair to keep it strong, healthy and beautiful all summer long.