CONCRETE & GRASS AND YEG MUSIC PRESENTS FREE SHOWCASE AT SXSW SYDNEY® 2023
TOUCHDOWN UNDER FEAT. INDONESIAN ARTISTS ISYANA SARASVATI, GAC, HINDIA & NADIN AMIZAH + MORE
OCTOBER 19 - 20, 2023
1- 8PM FREE ENTRY
Across 19 + 20 October discover the sounds of 12 artists from some of the hottest corners of Asia at a mega block party in the heart of the SXSW Sydney® 2023 precinct.
The Touchdown Under showcase arrives at SXSW Sydney® handpicked and presented by China’s most loved festival Concrete & Grass and Asia’s biggest label group, YEG Music.
Artists headlining the two-day affair include award-winning Indonesian multi-instrumentalist and composer, Isyana Sarasvati, Jakarta’s power–pop trio GAC, fellow Jakarta indie mega star Hindia, and poetic songwriting icon, Nadin Amizah. The complete line-up brings together a diverse group of talent from Asia to the Middle East, a true smorgasbord of genres ranging from operatic metal to Indonesian folk to Korean R&B, each band a true star in their own country, and now ready to take over the world.
This YEG initiative launches for the first time in Sydney to showcase the innovative label and collective’s newest talent. As one of Asia’s biggest forces and companies in music, YEG’s priority is to connect their diverse roster with audiences worldwide. The showcase is supported by Concrete & Grass - China’s most loved music festival - renowned for championing the representation of Chinese, Asian and international music and culture since its founding year in 2015. Together, YEG and Concrete & Grass unite to bring the best of Asian music to SXSW Sydney® and unleash its maximum potential at this free two-day showcase.
Select artists from Touchdown Under will speak at various points across the SXSW Sydney® conference, in addition to performing at various other shows across the festival and Australia. Each artist is set to share their experiences through their various channels: vlogs, Instagram Stories and Tiktok, so join the Touchdown Under journey and follow the hype as it commands your attention on this huge road trip from Jakarta to Sydney. This is the best of what YEG, Indonesia and Southeast Asia has to offer.
SXSW SYDNEY® 2023
TOUCHDOWN UNDER
OCTOBER 19 - 20, 2023
EXACT LOCATION TBA
1-8PM
LINEUP
ISYANA SARASVATI
GAC
HINDIA
NADIN AMIZAH
OWEN
MARV
YUJI
ARDHITO PRAMONO
FEBY PUTRI
POP SHUVIT
SOEGI BORNEAN
HUJAN
ADHITIA SOFYAN
ABOUT TOUCHDOWN UNDER
Touchdown Under is a YEG initiative aimed to showcase handpicked luminaries from different corners of Asia designed to reach audiences all over the world. SXSW Sydney® 2023 will mark the first step of Touchdown Under, setting the stage for a journey of discovery, sound and collective sense of advent.
ABOUT CONCRETE & GRASS
Concrete & Grass is China’s best loved music festival. Founded in 2015, it has grown to represent the best of Chinese, Asian and international music and culture. This multi-award-winning family of freaks and geeks was built as an international festival in China for China. SXSW Sydney® is the first step on an exciting journey to bring the best of Asian music to the world.
ABOUT SXSW SYDNEY® 2023
Futurist conference and festival, South by Southwest (SXSW) Sydney®, will see the Asia-Pacific’s pre-eminent creative industries come together in the heart of Sydney Harbour. The event is a week-long program stacked with more than 1,000 ground-breaking events and networking sessions across pillars of Tech and Innovation, Games, Music, Screen and Culture.
Informed by a multicultural landscape and an enduring preservation of past, present and future Indigenous cultural heritage, Sydney offers a rich and exciting arts and culture scene with beautiful galleries, acclaimed theatres and burgeoning performance spaces.
ABOUT YEG
YEG Music is an innovative and dynamic global music ecosystem dedicated to nurturing and promoting emerging and established talents in the ever-evolving music industry. With a focus on diverse genres and a passion for artistic expression, we take a truly international perspective when it comes to growth for our exceptional artists, connecting them with diverse audiences worldwide, and building lasting relationships with influential brands and platforms.
As a collective, we have a strong commitment to enabling independent artists to achieve their full potential by pooling resources and ensuring that the whole is greater than the sum of its parts...
Our vision is to simplify, demystify and pioneer the future of music.
