To celebrate the 150th anniversary of the Jack Daniel Distillery in Lynchburg, Tennessee, Assistant Master Distiller Chris Fletcher will embark on his first trip to Australia to take whiskey connoisseurs on a journey through the last 150 years of cocktail culture. Attendees will be transported back to the 1920s prohibition, through the iconic influence of Frank Sinatra, and the rock n’ roll era of the 70s, 80s and 90s.
The free event will include a whiskey tasting masterclass and a sampling of iconic cocktails along the way.
On the evenings of July 28th and 29th, connoisseurs will be taken on ‘A Journey through 150 Years of Craft & Cocktail Culture’, enabling them to sample the sights, sounds and signature cocktails from iconic eras in Jack’s history at a secret location in the city.
The milestone certainly calls for a celebration and at each of the five events guests will also be able to raise a toast to the 150th anniversary with a celebratory cocktail designed by Chris Fletcher. The evening’s complimentary entertainment will further include a whiskey tasting masterclass led by Chris, where attendees will be able to put their sensory skills to the test to discover what it takes to be a Jack Daniel’s Master Taster, one of the most important and respected jobs at the distillery.
As Assistant Master Distiller, Chris Fletcher uses his extensive knowledge of the whiskey making process to lovingly craft the world’s best-loved whiskey according to Jack’s time honoured recipe. Since 1866, Jack Daniel’s has been made in Lynchburg, Tennessee and it’s Fletcher’s job to ensure that the dedication to making great whiskey remains true to Mr. Jack’s motto of “Everyday we make it, we’ll make it the best we can.”
“I’m excited to be heading to Australia to bring an authentic taste of Southern hospitality Down Under as I tell a few stories about the place I call home. My knowledge of whiskey was passed down first-hand by my grandfather, retired fifth Master Distiller Frank Bobo, I’m honoured to now be following in his footsteps under the guidance of Jeff Arnett, the seventh Master Distiller since 1866, and thrilled to be a part of the global 150th anniversary celebrations.” says Chris Fletcher, Assistant Master Distiller, Jack Daniel.
