Australia Celebrates Wool Week

Rebecca Varidel
12th May 2015

So, we often say 'no' to a plastic bag, or think about how much we use plastics in our life. Where does all the plastic go? It's an important environmental consideration. But what about synthetics in fashion?

Wool is a natural fibre, and Australia is the largest producer of Merino wool. So, wool in fashion seems a 'natural' (pardon the pun) choice!

Merino wool provides stability, resilience, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits. Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not man-made. Every year sheep produce a new fleece, making wool a renewable fibre source.

Australian Wool Innovation (AWI), a not-for-profit company owned by more than 25,000 woolgrowers established the Woolmark textile brand in 1964, working throughout the global supply chain – from woolgrowers through to retailers. And now, we also have the support of Campaign for Wool and Wool Week - Australia celebrations run from May 18th through to May 24th.

The Campaign for Wool is proud to support Wool Week 2015 along with Australia’s top fashion and design retailers including Jigsaw, M.J. Bale, CAMILLA AND MARC, Jenny Kee and Workshopped. The Campaign for Wool’s annual Wool Week aims to educate consumers about the fibre’s unique, natural benefits, spreading the message “Live naturally… choose wool”.

Sydney’s latest hub of fashion, Macquarie Centre, takes centre stage and will play host to 40 woolly sheep sculptures along with a magnificent, giant wool installation, woolly windows and a Wool Week shopping night on May 21st.

The specially created wool installation, created by Australian architects Wendy and Craig Taylor of Red Blue Architecture and Design, showcases both the wonderful tactile nature of wool and the various techniques that are employed in the creation of woollen products. Shoppers at Macquarie Centre are invited to celebrate wool in a modern context as they explore Macquarie Centre’s fashion floor alongside a flock of uniquely crafted sheep. Emerging fashion designer Felicity Gleeson - who was awarded a scholarship from The Woolmark Company to go towards her graduate collection at the University of Technology, Sydney - will also showcase a selection of beautifully crafted wool garments.

Australian consumers are being urged to surround themselves with wool for a chance to win $1000 to spend at their favourite Campaign for Wool retail partner. Share a photo addressing the brief ‘Surround Yourself with Wool’ #woolweek and tag @campaignforwool during Wool Week for your chance to win.

Retailers champion Australian wool

Australia's top fashion retailers and designers are celebrating Wool Week with their new season in-store merchandise made with wool and beautiful in-store installations and window displays. Participating brands include:

· Parlour X

· Jenny Kee

· Jigsaw

· Sportscraft

· Country Road

· M.J. Bale

· Harrolds

· Bugaboo

· Bassike

· ertre cecile

· Alice McCall

· Jac + Jack

· Saba

· Trenery

· Kookai

· Sambag

· Snowdrop Merino

· Workshopped

· Koskela

· Australian Country Spinners

· Woolerina

· MiniJumbuk

· Illawarra Feltmakers

· Tasmanian Wool Centre

Womenswear fashion label Jigsaw has released a wool-rich winter collection available in store and online. To support the Campaign for Wool, Jigsaw has also installed quirky window displays with wool-headed mannequins and hand-made oversized scarves, resulting in a unique and distinctly Jigsaw work of art.

Designer interiors store Workshopped has collaborated with Instyle Fabrics to produce a new range of wool upholstery, and joined forces with the iconic Tony Parker of Parker Furniture to unveil the exclusive Tony Parker dining chair and bucket sofa chair in time for Wool Week.