Bimbadgen Wines launches a new look and new name for an old favourite!
Hunter Valley icon, Bimbadgen, has given its most widely available Hunter Valley wine range a new look and a new name. The refreshed Growers Range will broaden its appeal and more clearly differentiate the portfolios range of wines and price points.
Continuing the philosophy of the Hunter Valley range, the Growers Range will showcase a broad array of Hunter Valley classics along with new emerging styles. For the upcoming release of new vintages of the 2022 Vermentino, 2022 Rosé, a 2021 Shiraz Cabernet, the trio will be released under the new look and name and are all priced at a highly attractive price point of $28 per bottle. Both the Vermentino and Rosé received a Gold Medal at the recent 2022 Hunter Valley Wine Show, with the Vermentino taking out the Trophy for Best Other White Wine. This truly showcases the calibre of this wine range at a very reasonable price point.
This brand refresh will strengthen the relationships the Bimbadgen winemaking team have with their premium growers around the Hunter Valley and surrounding regions, creating longevity for the brand and further support the regions grape growers after a tough couple of years.
Bimbadgen’s Single Vineyard and Signature wine brands continue to excel in their markets, showcasing the wineries premium winemaking pedigree. Bimbadgen’s Single Vineyard range made of grapes from its McDonald’s Road vineyard or Palmers Lane Vineyard, is priced at $45, and its Signature Range using premium selected grapes is priced at $85 per bottle.
The Growers Range is available at the Bimbadgen Cellar Door and website from this week and will be available from selected stockists and venues in coming months.
“We are thrilled to be launching this new look for the Growers Range to showcase our winemaking and the quality of Hunter Valley grapes to a broader consumer market."
"Growers Range is fresh, fun and approachable, with a price point to match, and this will give us the brand architecture to expand its footprint."
"This change will also ensure range of offerings from approachable to premium are better differentiated to reflect the quality winemaking pedigree of Bimbadgen” Richard Done, Bimbadgen’s Head Winemaker, explained.