Chivas Regal Geedup Co. Workshop

Rebecca Varidel
4th Mar 2024

Luxury whisky brand Chivas Regal announced a series of workshops as part of the ‘How We Rise’ platform, designed to elevate and inspire the next generation of cultural entrepreneurs. Taking place on Saturday, April 13 with Geedup Co. in Sydney expect to delve deep into some of Australia’s most creative minds and soak in the knowledge that has earned them unparalleled success.

Renowned as the preferred whisky for toasting life's triumphs, Chivas Regal’s ‘How We Rise’ platform embodies a forward-thinking ethos reflected in emerging talents from music, fashion, design, and art. Through this program, essential skills beyond the classroom are exchanged, fostering a community of authenticity.

Recently named ambassadors of the ‘How We Rise’ platform, Regal Pioneers Geedup Co. and Serwah Attafuah embody a hustle-led ambition and unapologetic drive. Geedup Co., originating from Western Sydney in 2010, has evolved into a a globally sought-after fashion collective with offices in Sydney, London, and LA. Led by Jake Paco and Trevene Patrick, the brand collaborates with artists like Hooligan Hefs, Headie One, and Fat Joe, with ambitious growth plans. ‘How We Rise’ workshop with Geedup Co. is taking place on Saturday 13 April with Geedup Co. in Sydney Similarly Serwah Attafuah, a digital and NFT artist from Western Sydney, creates surreal cyber dreamscapes and will workshop in Melbourne Attafauah's notable collaborations include Paris Hilton and Valentino, along with curating an NFT auction titled 'Apotheosis' and participating in diverse projects, including a TEDx talk on Metaverse and Afrofuturism.

"Chivas has been focused on championing unconventional pathways to success, putting the spotlight on those at the forefront of this change. We're super excited to welcome some of Australia's most creative and successful minds, who will be sharing their experience and knowledge to the next wave of cultural entrepreneurs," says Kristy Rutherford, Marketing Director - Pernod Ricard Pacific.

The workshops will consist of a series of formal talks and discussions, and hands-on activities that will allow you to engage in meaningful dialogue with the Regal Pioneers and make the most of your experience. To join, visit the landing page and articulate why you seek this workshop opportunity. Applications will be reviewed by the Chivas team in collaboration with the Regal Pioneers, with successful applicants chosen and notified closer to the workshop dates.

Prepare for inspiration and valuable insights from those who are consistently defining the game.